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Forza croc shoe charms in amongst vegetables in the strainer

Our Story

CHARMS THAT ARE MORE THAN JUST AN ACCESSORY

Forza Charms was born in the heart of Victoria, Australia - from the rich cultural heritage of Italy, where family, tradition, and love are woven into the fabric of daily life.


For generations, Italian traditions have been passed down through generations, with each passing year etching deeper lines of love and devotion. The annual celebrations of Easter and Christmas brought families together, as they shared stories, played games in particular Briscola and Scoppa and feasted on delicious dishes.

As the years went by, life took its natural course, and the passing of a loved one underscored the importance of treasuring these memories and traditions while we still can. The creation of Forza Charms became a labor of love, a way to preserve the essence of these treasured moments and share them with others. 

Inspired by the passing of Nonno Tom, who shared countless hours of laughter and competition with his loved ones over games of Briscola and Scoppa, Forza Charms seeks to spread joy and warmth to those who wear them.

Founder or Forza Charms Nonno standing in the backgarden next to the lemon tree

Join us in celebrating the beauty of Italian tradition through these unique and meaningful charms.

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